How To SEO Blogger Titles & Meta Descriptions

Standard Blogger Template Titles & Descriptions Are NOT Search Engine Friendly !

Unfortunately the above statement is a fact of life for users on the Blogger network. Individuals and companies alike rely upon Blogger templates to do the bulk of the work in respect to SEO (search engine optimization)

However, the standard templates within Blogger leave a lot to be desired in respect to titles and meta descriptions. Even though Google rolled out additional SEO features for Blogger by adding a Search Description option within post settings, this does not automatically ensure that your description settings are displayed within the source code of individual posts or pages across your blogger site. Template code adjustments are therefore needed.

Blogger Titles :

With standard Blogger templates the title of your individual posts or pages are normally preceded by the title set within the Settings - Basic section of the Blogger dashboard.

This in itself ruins good SEO principles as the search engines will first see the title of your blog followed by the title of your blog post or page. As an example, this post would title within search engines as 'Local SEO Services Company : How To SEO Blogger Titles & Meta Descriptions' .. this type of title is ineffective for SEO purposes as it is too long and is devalued for the effectiveness of the intent of the title. Our intent is to appear for 'How To SEO Blogger Titles & Meta Descriptions' as this carries more weight with search engines and is more relevant to the content.

Blogger Descriptions :

Even though Blogger now allows the ability to add search descriptions into the post settings, the failure once again is the standard template structure which does not have the ability to effectively display this information within the browsers that we all use.

Therefore it is necessary to adjust the html coding within individual templates so that the correct description shows with the appropriate post or page that we create. Luckily this is easily accomplished by replacing one piece of code with a much more useful and SEO friendly code that displays exactly what we need and more importantly the essential information that search engines prefer.

How To Make Your Blogger Template Titles & Descriptions SEO Friendly ...

The first thing to do is click on 'Template' within the blogger dashboard and then click 'Edit HTML' 

A screen will pop up with the code displayed ... look down a few lines into the code and you will find a line that states ...


Replace The Standard Blogger Template Code With ...

<b:if cond='data:blog.pageName == &quot;&quot;'>
<b:if cond='data:blog.metaDescription != &quot;&quot;'>
<meta expr:content='data:blog.metaDescription' name='description'/>

Copy & Paste The Above Code Into The Template and your Blogger Titles & Meta Descriptions will now be fully SEO Friendly - 100% Guaranteed !

If you need any further assistance in respect to making Blogger Titles & Descriptions SEO Friendly, Then please contact us, we are more than willing to help ...

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